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Design
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DRIVING CONTINUOUS
INNOVATION.

Hirdaramani designs on the Runaway at the Mercedes Benz Fashion Week, Colombo 2017

Going Beyond Product Design to Create a Product Experience

The Group’s dedicated product development centers in Sri Lanka, Bangladesh and Vietnam are supported by the best design talent, the latest collaborative technology and a host of design and development resources to ensure that the company is always at the cutting edge of fashion.

Hirdaramani Apparel designers work closely with customers to deliver products carefully crafted to meet their brand identity while also sharing new ideas, materials and knowledge to help drive innovation for client brands.


FOCUS:

INNOVATION AND TECHNOLOGY:

  • Emphasis on speed and customization in activewear and underwear space.
  • Becoming a Denim & Wash innovation center from which to create value for all customers
  • Center to validate and run trials and models with new technologies

EFFICIENCY AND COSTS:

  • Cost reductions through engineering formulas and efficient processes

TECHNICAL NETWORKING:

  • Attract organizations across a broad spectrum (design, technical, manufacturing, R&D, engineering etc) to collaborate within the lab
  • Invite specialists and experts to run workshops and work on joint projects
  • Host mill weeks and other knowledge sharing events

SUSTAINABILITY:

  • Develop techniques and formulas that eliminate the use of water, chemicals and reduce energy consumption
  • Becoming a benchmark in world sustainability