Returning to its retail roots, in recent years Hirdaramani has launched several personalized clothing lines as well as entered into the luxury retail sector. The Group looks to continue its expansion in this sector by capitalizing on the company’s vertically integrated infrastructure, experience in understanding and delivering to consumer trends and its strong relationships with leading global brands.
Hirdaramani’s current portfolio includes luxury watch retailer Chatham Luxury and Sri Lankan denim brand LiCC Jeans Co.
In 2013 the Hirdaramani Group launched Sri Lanka's first ever multi brand luxury watch boutique, Chatham Luxury. A Joint Venture with Sifani Jewellers, Chatham features some of the world’s most desirable watch brands - Cartier, Jaeger-LeCoultre, IWC, Chopard, OMEGA and Rolex. Each of the carefully selected brands available at Chatham come with a 100 plus year pedigree and are considered the most magnificent of Swiss timepieces.
LICC JEANS CO.
In 2008, Hirdaramani expanded its retail portfolio with the launch of the Long Island Clothing Company – popularly known as L.i.C.C. Jeans, achieving instant success with its acceptance at leading department stores in Sri Lanka. From a simple start in one retail outlet in Colombo, the brand has grown rapidly and acquired a faithful fan base and is the fastest growing jeans brand in the country. Featured in fashion magazines such as Harper’s Bazaar and Vogue, L.i.C.C. is renowned for being at the cutting edge of fashion.
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